Ingredient Marketplace, April 27 through 29 at the Orlando World Center Marriott in Florida, will feature the latest ingredient information and formulation strategies in the nutrition, health, food & beverage and beauty markets. The event’s theme, “Mind of the Consumer,” draws from innovative new research—prepared in conjunction with the Natural Marketing Institute (NMI)—to uncover the mysteries behind consumer demand. Along those lines, exhibitors are launching new ingredients that are designed to meet consumer demands.
Among the offerings being introduced at the show, BIO-CAT Microbials (Booth G44) is launching OPTI-BIOME™ Bacillus subtilis MB40, a highly concentrated, shelf-stable probiotic ingredient for dietary supplements and food products. It is self-affirmed GRAS (generally recognized as safe) via expert panel review and will be available for sampling and testing.
OPTI-BIOME Bacillus subtilis MB40 is a naturally occurring, spore-forming organism that protects itself from extreme pH and heat like the conditions associated with some food manufacturing processes. The proprietary strain can be encapsulated in a dietary supplement to provide a more diverse probiotic product and support label claims with impressive colony forming units (CFUs). Formulating with OPTI-BIOME Bacillus subtilis MB40 can raise and stabilize the CFU count of products.
Chris Schuler, BIO-CAT Microbials’ president, considers the product “the best of both worlds,” as it minimizes the need to over-formulate due to concerns about the shelf life of first-generation products. In addition to dietary supplements, Schuler expects customers to begin developing more innovative food products containing probiotics, as OPTI-BIOME Bacillus subtilis MB40 has been shown to survive the extreme temperatures of some food manufacturing processes.
Probiotics will be a major focus of this year’s Ingredient Marketplace, with a one-day intensive Probiotics Marketplace scheduled for April 27 from 10 a.m. to 6 p.m.—the day before the Expo Hall opens. The full-day event will provide insight into what is driving consumer interest, scientific research and market opportunities around probiotics, as well as the “why” and “how” of developing finished products with probiotics. Separate registration is required and includes targeted education sessions and panel discussions from numerous experts, lunch, networking opportunities and poster presentations.